The 3D-printed Bottletop Shop
The London-based luxury handbags and accessories label (and one of Emma Watson's sworn favorites) has opened a shop on Regent Street and it's far from your typical retail store.
The luxury label Bottletop has partnered up with Ai-Build to present the first shop where the interior is designed with 3D technology, resulting in the world’s first zero waste design store. In cooperation with renowned Krause Architects, the flagship store puts emphasis on merging sustainability and technology, underlining the brand DNA of luxurious and ecological design innovations.
Using Reflow filament made from plastic waste and with the help of Kuka robots, the inside of the shop will take about two months to be fully completed. The final look will result in 60.000 upcycled plastic bottles being incorporated in the design.
Customers and visitors can shop the Bottletop collection of bags and accessories, which are made from sustainably sourced materials (notably bottle tops) while learning more about the brand and its vision. They can witness the transformation process of the store first hand, entailing a sort of educational aspect. It’s about consciousness and raising awareness of ecologically responsible construction and manufacturing.
In times of digitally focused commerce, Bottletop has managed to create a brick and mortar shop experience that goes far beyond the usual costumer-brand engagement tools. The fashion label has crafted a space that is in line with its core values while building up something more than just the initial desire for its products. It combines fashion and technology, sustainability and consumerism in a forward-thinking way – one aspect does not compromise the other. Furthermore, a bespoke scent has been created by perfumer Timothy Han and a custom playlist from music producer Mario C. Now, try to do that online.