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What Freud can teach us about Fashion Fusion

What Freud can teach us about Fashion Fusion

25. January 2018 | | Business & Development

To improve modern medicine was always a strong motivation for technological development – it makes our lives a little better – some of these developments have already found their way to certain aspects of „wearables“ fashion. When we talk about the fusion of fashion and technology, not only do we think about artistic Haute Cotoure or state of the art pret-a-porter, that gives our lives an additional value just in terms of aesthetics and self realization, we also talk about fashion in it’s most primal sense: something to improve a lack.

The german anthropologist Arnold Gehlen once said, that humankind has ever since had to struggle with being a „Mängelwesen“, which describes, in a wonderful german word composition, nothing less than „a man is a monkey without the fur to keep him warm”. This historical point fired the starting gun for a long and consistent development from anthropology to modern psychology (Freud called the Mängelwesen, an era of technology. With which followed the same idea, prostethic god) and in this quality, it revolutionized our culture and the way we use technology as surrogates for absent natural features. The eagle has eyes to espy his prey from hundreds of miles away. We don’t have such good eyes; thus we invented the telescope. A jaguar can run 60 miles per hour; we can’t, that’s why we invented engines and vehicles that nowadays break the sonic barrier. We don’t have a nice fur like bears, foxes, cats or dogs; however, we know how to create something to compensate, out of cotton plants or something with the same effect.

The truth is, as homo-sapiens, when we fall, we fall hard – unlike cats. To reduce the possibility of getting injured on our way down to what we are and being completely helpless without our technology, a french company, Helite, designed a wearable airbag for the mankind. A typical fall takes 400 milliseconds; and this wearable airbag – in a belt-form – detects a fall within 200 milliseconds. It will cost you approximately about US$800. But, guess what? A gentle fall is priceless.

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