Celebrating Fashion Fusion – the award show
During fashion week the whole city of Berlin is buzzing with stylish people roaming the the catwalk locations, the fairs and yes, also the streets. Especially in Berlin/Mitte, the whole vibe is leans towards fashion when the buzz is on. Right in the heart of this district, Deutsche Telekom decided to hold the Fashion Fusion Award Show at Sophiensaele. And in fact, what better place to celebrate the creative, technological and manual skills of fashion tech newcomers than in the rooms of a building that once housed the association of craftsmen of Berlin, as well as a workshop for Maxim Gorki theatre some decades later. Today it is home to dance, theatre, performance, musicals and discussions.
So here they all came together: participants, the press, the organisers and curious spectators. To celebrate a glamorous night of fashion tech and find out who the three winner teams would be. The ones who would take away their well earned prized after ceremoniously being awarded and serenaded by their eulogists on the big stage. We’d like to take this chance and thank everyone involved for their enthusiasm, hard work and innovative ideas. We are stunned about the results of this first ever Fashion Fusion Challenge and humbled by the great feedback we received. We are keenly looking forward to the second edition of the challenge. But now, we let the fotos of the night speak for themselves.
Photo credits – If not otherwise stated, all images Florian Reimann for Telekom Fashion Fusion
Keywords – Future of Fashion, Fashion Week Berlin, Fashion Award Show, Fashion Tech Future, Smart Fashion, Active Wear Technology, Innovative Fashion, Fashion Technology, Wearables, Fashion Design, Creative Fashion, Fashion 2017