Drones and dresses
Harper's Bazaar US is showing the merger of fashion and tech in the most luxurious, high-fashiontech ways.
Plenty of times we see, read and talk about the fact that the fusion of tech and fashion is what the future of the clothing industry is headed towards. Technologically enhanced garments, fun digital devices that bare the logo and aesthetics of a major fashion brand, or smart gadgets that become part of our wardrobe – it’s all already here and more of it will come with time.
However, rarely do we see this topic being represented in high fashion magazines. What do the fashion authorities think about the marriage of both worlds? Or, how do they envision it? Harper’s Bazaar US is starting to give fashion tech more attention, presenting several fashion editorials that focus on bringing together beautiful garments and tech devices.
One of them is by none other than the king of fashion: Karl Lagerfeld. His take on futuristic fashion is visualized by big, luxurious gowns paired with drones, keeping it sophisticated yet simple. The editorial portrays haute couture (an art that is hand-made) and adds the mechanical, techy aspect using a device everyone is familiar with by now. On some level, the images show two contradicting worlds. But who else could bring fashion and tech together so smoothly, if not Mr Lagerfeld?
A lot bolder and more straight-forward is Mariano Vivanco’s take on the future of fashion with the fitting title “Tomorrowland”. Photographed in a seemingly futuristic setting, the model is interacting with drones, mini robots and life size humanoids. Besides wearing the most spectacular outfits by Chanel, Burberry, Prada, Céline and more, the model seems to have great fun with the featured VR glasses. One could say that this editorial left nothing out in terms of latest technology innovations and provides a more forward-thinking overall look and feel.