PARIS FASHION WEEK & TECHNOLOGY
Everyone knows Paris and fashion go hand in hand. Even the word “fashion” itself is most probably French.
Not only the German “Mode” is identical with its French equivalent “mode”, the English term “fashion” also derives from the French word “façon” (meaning: way, manner, fashion) . But what is Parisian fashion today? By now, we’ve learnt that the future of fashion is deeply related to new technologies, but who would associate technology with Paris Fashion Week?
When we think about PFW, exclusive luxury brands like Louis Vuitton, Hermès and Dior come to our minds. And/or intricate Haute Couture art pieces set in a picturesque décors as seen in legendary Chanel shows and on Jean Paul Gaultier runways. It appears that the tradition of fashion despises the relevance of practicality, and is only interested in aesthetic and unworldly décadence. However, when Alexander McQueen, the genius enfant terrible of the fashion industry, had a robot on his catwalk in 1999, it was the steppingstone of what we believe is still to come.
We’ve seen this almost exactly a year ago:
Hussein Chalayan sees things a little differently – not so submissively traditionally – when it comes to Paris Fashion Week. So does Intel. The Cypriot-British designer had teamed up with the famous computer-chip giant, and programmed garments with implemented micro-chips, as well as animatronic projections that respond to the nerve level of the wearer. Furthermore, billions of LED-lights formed into a walking screen on the models, or a coffee table that transformed into a skirt. A little chaotic, but high-technology nevertheless.
In the world of fashion where everything has already been done before, and everything is just a repetition of a repetition of a repetition, it comes down to the ever-advancing technology to add the possibility of creating something new. Something truly innovative. Even though Chalayan in particular might not be the ultimate designer when it comes to technology`s capabilities to enhance this creatively “outworn” industry, we have good reasons to hope that this year, something more spectacular and emotionally touching will happen. Lets keep our fingers crossed.