In an exclusive partnership, Deutsche Telekom, AlphaTauri and Schoeller are launching the Heatable Capsule Collection. Targeting the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”, the collection kicks off with a jacket and gilet for men and women.
The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The Heatable Capsule Collection was created as part of Deutsche Telekom’s Fashion Fusion Programme. It will be available online from AlphaTauri and Deutsche Telekom as well as in AlphaTauri stores and from selected retailers from the AW20 season.
In January 2020 – during Berlin Fashion Week – Deutsche Telekom, AlphaTauri and Schoeller were launching a technological innovation together: the Heatable Capsule Collection.
While Deutsche Telekom is bringing its technological components to the table, AlphaTauri designed the collection and Schoeller developed the heating technologies and fabrics as well as the electronic components.
The Heatable Capsule Collection kicks off with a jacket and a gilet in two different colourways. The collection, for men and women, targets the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”.
The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The partially heatable gilet can be worn alone or under a jacket.
Wearers decide the level of warmth for themselves in the jacket or gilet. The clothing items are operated by app. Individual zones around the pocket and kidney areas can be heated.
The ideal feel-good temperature can be selected from two heating levels in the jacket and gilet. Thanks to Schoeller® E-Soft-Shell heating technology the heat function is completely integrated into the fabric and localised as close as possible to the wearer’s body.
The Heatable Capsule Collection is characterised by intelligent designs with a high feel-good factor and urban styling.
The Alpha Tauri design functions as an example of how true value can be created for the customer thanks to the respective expertise and a shared-mind set: a fusion of fashion, function and innovative features with added value for the consumer.