Fashion Fusion – Technology becomes Fashion

Fashion Fusion is an ideas competition. We want to encourage you – creative minds from the fields of fashion and technology – to join forces and break new grounds with ideas and concepts to challenge the status quo of fashion.

This sounds like you? Then you should apply to become part of the Fashion Fusion challenge. It doesn’t matter whether you work by yourself or in a team. Our jury will select the talents that will then have the opportunity to continue developing their submitted projects with professional equipment and the support of our experienced coaches at the Fashion Fusion Lab. Access our network of fashion and tech partners and present your results to an exclusive audience at the Fashion Fusion award show during Berlin Fashion Week.

Our Story


Fashion Fusion is our initiative at the intersection of fashion and technology – turning visionary concepts into lifestyle reality.

Fashion Fusion was born out of our pursuit for pioneering new forms of technologically enhanced fashion, wearable technologies and everything in between. At Fashion Fusion, we strive to bring forth disruptive solutions and formats by merging mixed expertise in a collaborative space – and to set new standards for smart fashion.

Our Mission

Developing relevant, functional, sustainable and
sought-after smart fashion and services that
enrich people’s lives in the long term.