Telekom Fashion Fusion

A smart alliance against the cold

In an exclusive partnership, Deutsche Telekom, AlphaTauri and Schoeller are launching the Heatable Capsule Collection. Targeting the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”, the collection kicks off with a jacket and gilet for men and women.

The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The Heatable Capsule Collection was created as part of Deutsche Telekom’s Fashion Fusion Programme. It will be available in limited edition from December 7, 2020 online at AlphaTauri and in AlphaTauri stores in Austria. From January 20, 2021, the Capsule will also be available in selected telecom stores and selective retail stores such as BSTN (Munich), Overkill (Berlin & Cologne), Allike (Hamburg), Engelhorn (Mannheim), Breuninger (Stuttgart, Leipzig).

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The launch

In January 2020 – during Berlin Fashion Week – Deutsche Telekom, AlphaTauri and Schoeller were launching a technological innovation together: the Heatable Capsule Collection.

While Deutsche Telekom is bringing its technological components to the table, AlphaTauri designed the collection and Schoeller developed the heating technologies and fabrics as well as the electronic components.

The collection

The Heatable Capsule Collection kicks off with a jacket and a gilet in two different colourways. The collection, for men and women, targets the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”.

The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The partially heatable gilet can be worn alone or under a jacket.

The function

Wearers decide the level of warmth for themselves in the jacket or gilet. The clothing items are operated by app. Individual zones around the pocket and kidney areas can be heated.

The ideal feel-good temperature can be selected from two heating levels in the jacket and gilet. Thanks to Schoeller® E-Soft-Shell heating technology the heat function is completely integrated into the fabric and localised as close as possible to the wearer’s body.

The look

The Heatable Capsule Collection is characterised by intelligent designs with a high feel-good factor and urban styling.

The Alpha Tauri design functions as an example of how true value can be created for the customer thanks to the respective expertise and a shared-mind set: a fusion of fashion, function and innovative features with added value for the consumer.

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A smart alliance against the cold

The launch

The launch

The collection

The collection

The function

The function

The look

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