Life is for sharing.


A Telekom Program

Challenging the status quo of fashion

Fashion Fusion is an ideas competition by Deutsche Telekom. Together with strong partners we encourage creative minds from fashion and technology to team up, engage and challenge the status quo with groundbreaking concepts around smart textiles. With our coaches, who are renowned specialists from the nexus of cuttingedge fashion and technology, we empower finalists to develop quality prototypes of their concepts in the Fashion Fusion Lab, before presenting them at an exclusive award ceremony during the Berlin Fashion Week in july 2018. The challenge was open for start-ups, entrepreneurs, designers and students of the fashion, design and technology scene from all over Europe and beyond.

The Story

Fashion Fusion is our program at the intersection of fashion and technology – turning visionary concepts into lifestyle reality. Fashion Fusion was born out of our pursuit for pioneering new forms of technologically enhanced fashion, wearable technologies and everything in between. At Fashion Fusion, we strive to bring forth disruptive solutions and formats by merging mixed expertise in a collaborative space – and to set new standards for smart fashion.

Our Partner Ecosystem

The Deutsche Telekom Fashion Fusion competition is supported by Adidas and Intel, as well as the Premium International Fashion Trade Show and many other well-known partners – all of them experts from industry, the educational and research sector and the world of fashion.