Data Privacy Policy

Privacy Policy for Digital Services, as of GPR 08.2024 

Privacy Policy 

Cookie settings: You can revisit your Cookie settings at any time to manage your preferences. 

General provisions 

The protection of your personal data has a high priority for Deutsche Telekom AG. It is important for us to inform you about what personal data is collected, how they are used and what options you have in this regard. 

1. What data is recorded, how is it used, and how long is it stored?

Necessary processing for the provision of the digital service (Art. 6 para. 1b GDPR, §25 para. 2 no. 2 TDDDG) 

• When using Fashion Fusion hereinafter referred to as the digital service: When you visit our websites, the web server temporarily records the domain name or your computer’s IP address, the file requested (file name and URL) by the client, the http response code, and the website from which you are visiting us. The recorded data is used solely for data security purposes, particularly to protect against attempted attacks on our web server (Article 6 (1f) GDPR). We do not use it to create individual user profiles nor do we share this information with third parties. It is erased after seven days at the latest. We reserve the right to statistically analyze anonymized data records. We reserve the right to statistically evaluate anonymized data sets. 

• Processing in the provision of the digital service that is carried out on the basis of legitimate interest (Art. 6 para. 1 f GDPR, §25 para. 2 no. 2 TDDDG) 

When you use our digital service, our servers temporarily record the domain name or IP address of your device as well as other data, such as the requested content or the response code.  

The logged data is used exclusively for data security purposes, in particular to defend against attacks on our server. They are neither used for the creation of individual user profiles nor passed on to third parties and will be deleted after 7 days at the latest. We reserve the right to statistically evaluate anonymized data sets. 

Fraud prevention: In order to avoid fraud in our online shop, we have commissioned the company Risk.Ident GmbH (Am Sandtorkai 50, 20457 Hamburg) to provide the service. Risk.Ident collects and processes data on the pages of our online shop with the help of cookies and tracking technologies to determine the end device used by the user. If IP addresses are collected by Risk.Ident, they are immediately anonymized. The data processed by Risk.Ident is stored in a database for fraud prevention. We access these as part of the ordering process for the purpose of a risk assessment. In addition, we transmit data to Risk.Ident on end devices from which (attempted) fraud has already occurred. The data is not assigned to persons at any time. 

• Processing in the provision of the Digital Service by third parties 

• Many operating systems provide the possibility to dictate the text in addition to input via keyboard. When using this function, the language is processed by the third party (e.g. Apple, Google, Microsoft) as the controller and the result is displayed in the input field. For details of the functionality, how you can switch the use on or off and the legal basis of the processing, please contact the respective operating system manufacturer (third party). 

• Data control of the social media plug-ins used or links to social media platforms 

Some pages contain buttons from social media networks (such as Facebook, Google, Instagram, X [Twitter], Pinterest, Xing, TikTok or LinkedIn) with which you can recommend the offers of the Deutsche Telekom AG  to your friends and acquaintances.  

Variant 1 One-click solution: 

To ensure that you have full control over your data, the buttons used only establish direct contact between the respective social network and the visitor when you actively click on the button (one-click solution). 

Variant 2 Two-click solution: 

To ensure that you have full control over your data, we display greyed-out images of the respective functions instead of the actual social plug-ins when the page loads. Only by clicking on the checkmark next to the images is the data exchange activated by loading the respective social plug-in with the page. Only with a second click do you trigger the action, e.g. “Like”. 

Variant 3 Forwarding: 

In our digital service, we only use the pictograms of the respective social media network. Only by clicking on the pictogram will you be directed to the company page on the respective social media platform. The social media platforms as well as the third-party content providers, which can be reached via the pictograms, provide these services and the processing of their data under their own responsibility.   

Generally used text module when using social media: 

By activating the social media plug-in or link via the pictogram, also for sharing content (Art. 6 para. 1 a GDPR), the following data can be transmitted to the social media providers: IP address, browser information, operating system, screen resolution, installed browser plug-ins, previous page if you followed a link (referrer), the URL of the current page, etc. 

On the next call, the social media plug-ins are again provided in the default inactive mode, so that no data is transmitted on a subsequent visit.  

Further information on social media plug-ins, the scope and purposes of the respective data processing as well as further data protection-relevant information can be found in the Privacy Policy of the respective controller as well as for the explanation of the <<1-Click solution on Heise.de>> <<2-Click solution on Heise.de>> 

• Is my usage behavior evaluated, e.g. for advertising or tracking? 

We want you to enjoy using our digital services and using our products and services. In order for you to find the products that interest you and for us to be able to design our digital service in a user-friendly way, we analyse your usage behaviour in pseudonymised form. Within the framework of the legal regulations, user profiles are created. In the following, we provide you with general information about the various purposes of the processing. By clicking on the “Consent to data processing” query, which appears when you access our digital service, you have the option of agreeing to the processing or rejecting it in part or in full. Processing necessary for the provision of the digital service (see explanation above under 1.) cannot be refused. 

• Basic digital service functionality 

These processing’s are always active and necessary for our digital service to function properly. 

• Functional 

These processing’s are necessary for you to be able to navigate through the Digital Service and use essential functions. They enable basic functions, such as order processing in the online shop and access to secure areas of the digital service. In addition, they are used for the anonymous evaluation of user behavior, which we use to continuously develop our digital service for you. The legal basis for this processing is §25 (2) No. 2 TDDDG, Art. 6 (1b) GDPR or, in the case of third countries, Art. 44 et seq. GDPR.

• Borlabs Cookie 

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consents. Borlabs cookie does not process any personal data. The borlabs-cookie cookie stores your consents that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent. 

• Analytical:  

These processing’s are necessary for us to carry out technical analyses, usage evaluations and reach measurements, with which we can ensure the quality and services offered and improve structural defects of the digital service and its functions. The necessary analytical processing is carried out without access to your terminal device and is based on information already collected for the provision of the digital service, see functionally necessary processing. After pseudonymisation, these are further processed exclusively for the purpose of ensuring a high-quality and service-oriented service implementation, storage period 3 months. The legal basis for this processing is Art. 6 (4) GDPR.  

• Analytics through partners 

These processing’s help us and our partners improve services. 

We use cookies and similar technologies in our digital service to help us improve our services. These technologies are also used by our partners who offer their services independently or under joint responsibility with Deutsche Telekom AG 

Data and information are transmitted to partners for analysis purposes, processed there also for the partners’ own analysis purposes and merged with third-party data. This means that information about your use of the digital service is collected and processed to better understand and improve our products and offers. 

• Marketing through partners 

We and our partners use these processing’s to show you personalized content that is relevant to you. 

We and our partners use cookies and similar marketing technologies to serve personalized advertising. Some of our partners act independently or in joint controllership with Deutsche Telekom AG. They use these technologies to collect data for marketing purposes. The data can be used for the partners’ advertising purposes, processed further and combined with data from other sources. 

When you use our digital service, we create a profile. This helps us show you ads in other digital services that are tailored to your interests. We also measure the effectiveness of this advertising and collect further information about your online behavior. 

Privacy Settings: You can revisit your settings at any time to manage your preferences. 

2.Where can I find the information that is important to me? 

Additional information on data protection when using our products, in particular on the purposes of use, deletion periods, etc., can be found in the data protection information for the respective product under www.telekom.de/datenschutzhinweise, in the Telekom Shop or under www.telekom.com/datenschutz. 

3.What rights do I have? 

You have the right to: 

•  to request information on categories of data processed, processing purposes, possible recipients of the data, the planned storage period (Art. 15 GDPR); 

• request the correction or completion of incorrect or incomplete data (Art. 16 GDPR);  

• to revoke a given consent at any time with effect for the future (Art. 7 para. 3 GDPR); 

• to object at any time for the future to data processing that is to be carried out on the basis of a legitimate interest, for reasons arising from your particular situation (Art. 21 para. 1 GDPR), stating these reasons. You can object to data processing for direct marketing purposes at any time without stating these reasons (Art. 21 para. 2, 3 GDPR); 

• in certain cases, request the deletion of data within the framework of Art. 17 GDPR  – in particular if the data is no longer required for the intended purpose or is processed unlawfully, or if you have withdrawn your consent in accordance with (c) above or have declared an objection in accordance with (d) above;  

• under certain conditions, to demand the restriction of data if deletion is not possible or the obligation to delete is disputed (Art. 18 GDPR); 

• data portability, i.e. You can receive your data that you have provided to us in a commonly used machine-readable format, such as z.B. CSV, and, if necessary, transmit it to others (Art. 20 GDPR;) 

• to complain to the competent supervisory authority about the data processing (for telecommunications contracts: Federal Commissioner for Data Protection and Freedom of Information; otherwise: State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia). 

4.To whom does Deutsche Telekom share my data? 

To processors, i.e. companies that we commission to process data within the scope provided for by law, Art. 28 GDPR (service providers, vicarious agents). In this case, Deutsche Telekom remains responsible for the protection of your data. In particular, we commission companies in the following areas: IT, sales, marketing, finance, consulting, customer service, human resources, logistics, printing. 

To cooperation partners who provide services for you on their own responsibility or in connection with your telecom contract. This is the case if you commission services from such partners with us or if you consent to the involvement of the partner or if we involve the partner on the basis of a legal permission. 

Due to legal obligation: In certain cases, we are required by law to transmit certain data to the requesting government entity.  

5.Where will my data be processed? 

Your data will be processed in Germany and other European countries.  

In some cases, your data is also processed in countries outside the European Union (i.e. in so-called third countries), currently for example:  

Storage/hosting of customer data (excluding traffic data) by Amazon Web Services EMEA SARL, Microsoft Ireland Operations Ltd., Google Cloud EMEA Limited, Ireland and Salesforce.com Germany GmbH in Europe. Only administrators with technical support access from the USA are possible. 

In all other respects, the following applies: If data processing takes place in third countries, this will take place insofar as you have expressly consented to this or if it is necessary for our provision of services to you or if it is provided for by law (Art. 49 GDPR). 

Your data will only be processed in third countries if certain measures are taken to ensure that an adequate level of data protection is in place (e.g. adequacy decision of the EU Commission or so-called suitable safeguards, Art. 44 et seq. GDPR, (see here). 

Who is responsible for data processing? Who is my contact person if I have questions about data protection at Deutsche Telekom? 

The data controller is the Deutsche Telekom AG. If you have any questions, you can contact our customer service or our data protection officer, Dr. Claus D. Ulmer, Friedrich-Ebert-Allee 140, 53113 Bonn, datenschutz@telekom.de. 

Status of the Privacy Policy March, 2025

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